Services:
Results: Page load speed went from a score 43 to 94 Increase in CVR by 123.4% Decrease in customer acquisition costs by -22%
Project Outcome:
Results: Page load speed went from a score 43 to 94 Increase in CVR by 123.4% Decrease in customer acquisition costs by -22%
I was brought on to design and develop two different landing pages for Wild Alaskan Company’s website in an effort to increase conversions, which their social advertisements could point to instead of towards their current homepage. We focused on their latest promotion (1 free pack of weathervane scallops with a new subscription) when designing and developing their landing pages
After analyzing user behavior and analytics, I built out the landing pages to have improved hierarchy of information, optimized messaging, and fresh photography and layout. Elements were added to increase engagement through strategically adding CTAs and utilizing social proof through Instagram posts.
For the V2 lander, I highlighted different content, sections and photography styles to closely target the elements of WAC that would interest that kind of user. We also added sections like recipe inspiration so that people could picture themselves consuming and loving our products. All elements on the page were designed and built to be modular for easy A/B testing.
