Services:
Results: Increased AOV by 10% Increase in LTV by 17% Increase in CVR from 1.23% to 2.13%
Project Outcome:
Results: Increased AOV by 10% Increase in LTV by 17% Increase in CVR from 1.23% to 2.13%
W&P had just gone through a branding refresh and additionally noticed a steep drop in conversion rates and AOV. They wanted to know why their conversion rates dropped off.
Through an in-depth sprint, I worked with the W&P marketing and web team to determine that navigation was causing an issue with low conversion rates. So we refreshed the branding of the site as well as the navigation.
With W&P’s new branding established I worked hard to integrate it into the site’s overall design and functionality. From the homepage’s hero section to the shop’s navigation and product cards, everything is true to the W&P brand. The brand identity is present in every page and module and our sustainable kitchen essentials are put front and center. We made sure to bring more lifestyle imagery across the product card to make a better impact across the site.
Because of W&P’s mission to do better for you and the planet, transparency is essential to the shopping experience we want to deliver. It’s important for customers to feel knowledgeable and informed about the products they’re purchasing, so we refreshed the navigation to use visual to showcase your best sellers visually while keeping a balanced and clean presentation.
From the start, we knew W&P's primary audience was most active on mobile and held the most opportunity for engagement. With each page, layout, and component created, we optimized for this mobile experience both in design and development
