Petplate is a DTC company that focuses on what dogs actually want to eat (real, wholesome ingredients) and what they should eat (human-grade, nutrient-rich food) instead of merely what they could eat (meals, fillers, and by-products).
Services:
Results: landing page template that can be duplicated for other campaigns Increase in brand credibility and trust
Project Outcome:
Results: landing page template that can be duplicated for other campaigns Increase in brand credibility and trust
I was brought on to create a landing page template that focused on how to inject more brand storytelling compared to their previous landing page. Their previous landing page relied heavily on messaging regarding the ingredients of the products and lacked social proof.
To combat this, I structured the landing page to include more impactful brand imagery, social proof in terms of written reviews, images, and videos to build brand trust and credibility in a crowded marketplace. I also added a shopping module directly on the page to have only one exit and added some intentional brand elements like dog icons in the FAQs section for a bit of brand personality.
