Charm.io is a leading SaaS company offering the most comprehensive data set on ecommerce brands, tracking critical performance metrics for every direct-to-consumer brand online. I was tasked with redesigning their website to improve user experience and better showcase their extensive data capabilities. The redesign was focused on creating a scalable and intuitive platform that highlights their value proposition and supports their growth in the competitive SaaS market.
Services:
Full website redesign that is optimized for flow and highlights
Project Outcome:
Full website redesign that is optimized for flow and highlights
Charm.io's previous website was clunky and unintuitive, making it difficult for users to navigate and fully grasp the extensive data capabilities the platform offers. Additionally, the site’s design did not effectively convey the brand’s identity, leading to a disconnect between the company's innovative offerings and its online presence. The Charm.io team needed a website that not only streamlined user experience but also reflected their brand in a way that would resonate with their target audience.
I was brought on to optimize Charm.io's website, focusing on enhancing both UI/UX and overall brand identity. I collaborated closely with the team to develop a revitalized brand that stayed true to their original identity while modernizing its visual appeal. In addition to redesigning the website, I project-managed the development process in HubSpot to ensure a timely and seamless launch. The final result was a user-friendly, visually cohesive website that effectively showcases Charm.io’s capabilities and supports their growth in the competitive SaaS market.
