Charm.io is a leading SaaS company offering the most comprehensive data set on ecommerce brands, tracking critical performance metrics for every direct-to-consumer brand online. I was tasked with redesigning their website to improve user experience and better showcase their extensive data capabilities. The redesign was focused on creating a scalable and intuitive platform that highlights their value proposition and supports their growth in the competitive SaaS market.
Services:
Full website redesign that is optimized for flow and highlights
Project Outcome:
Full website redesign that is optimized for flow and highlights
Charm.io's previous website was clunky and unintuitive, making it difficult for users to navigate and fully grasp the extensive data capabilities the platform offers. Additionally, the site’s design did not effectively convey the brand’s identity, leading to a disconnect between the company's innovative offerings and its online presence. The Charm.io team needed a website that not only streamlined user experience but also reflected their brand in a way that would resonate with their target audience.
I was brought on to optimize Charm.io's website, focusing on enhancing both UI/UX and overall brand identity. I collaborated closely with the team to develop a revitalized brand that stayed true to their original identity while modernizing its visual appeal. In addition to redesigning the website, I project-managed the development process in HubSpot to ensure a timely and seamless launch. The final result was a user-friendly, visually cohesive website that effectively showcases Charm.io’s capabilities and supports their growth in the competitive SaaS market.
Every great brand needs the right ingredients to turn visitors into loyal customers. Whether you're optimizing your website for better performance or scaling your funnel to drive more sales, I’ll help you craft experiences that leave a lasting impression. Let’s cook up something extraordinary together.
Your recipe for a website that satisfies customers and boosts sales.
I offer:
CRO Roasts: Bite-sized, actionable insights to improve your site’s performance.
CRO Audit Reports: A full-course audit with fresh designs and net-new sections to keep customers coming back for seconds.
CRO Personal Chef Subscription: Ongoing support to turn your site into a high-converting machine that serves results on repeat.
Cook up irresistible experiences that turn browsers into loyal customers.
I offer:
Ad Creative Feast: Whip up scroll-stopping ad creative designs that pack a punch.
Bread and Butter Landing Page Intensive: Landing pages built to convert, because every great meal starts with the perfect base.
Click-Ready Emails: Sweet and savory emails that connect, convert, and boost AOV, LTV, and beyond.