Bala is a company looking to disrupt the fitness industry by creating beautiful, functional fitness equipment that will change the way you move. They make beautiful and functional fitness equipment that meant to change the way you move without being ruled by strict fitness routines.
Services:
Results: Page load speed went from a score 43 to 94 Increase in CVR by 103.23%
Project Outcome:
Results: Page load speed went from a score 43 to 94 Increase in CVR by 103.23%
I was brought on to design and develop a landing page for their paid media campaigns specifically focused around the messaging that fitness can be fun and playful and remove the seriousness surrounding traditional fitness equipment messaging.
After looking into the requirements for the landing page and current customer pain points, I discovered that slow page load speed and the current layout of the Bala Beam PDP left customers frustrated and confused. Using this information, I designed a landing page to be A/B tested with the PDP. We focused on messaging that fitness can be playful, injected a lot of social proof of real customers using our products, fresh photography, and a distraction-free layout to keep users focused on the messaging.
Every great brand needs the right ingredients to turn visitors into loyal customers. Whether you're optimizing your website for better performance or scaling your funnel to drive more sales, I’ll help you craft experiences that leave a lasting impression. Let’s cook up something extraordinary together.
Your recipe for a website that satisfies customers and boosts sales.
I offer:
CRO Roasts: Bite-sized, actionable insights to improve your site’s performance.
CRO Audit Reports: A full-course audit with fresh designs and net-new sections to keep customers coming back for seconds.
CRO Personal Chef Subscription: Ongoing support to turn your site into a high-converting machine that serves results on repeat.
Cook up irresistible experiences that turn browsers into loyal customers.
I offer:
Ad Creative Feast: Whip up scroll-stopping ad creative designs that pack a punch.
Bread and Butter Landing Page Intensive: Landing pages built to convert, because every great meal starts with the perfect base.
Click-Ready Emails: Sweet and savory emails that connect, convert, and boost AOV, LTV, and beyond.