Bala is a company looking to disrupt the fitness industry by creating beautiful, functional fitness equipment that will change the way you move. They make beautiful and functional fitness equipment that meant to change the way you move without being ruled by strict fitness routines.
Services:
Results: Page load speed went from a score 43 to 94 Increase in CVR by 103.23%
Project Outcome:
Results: Page load speed went from a score 43 to 94 Increase in CVR by 103.23%
I was brought on to design and develop a landing page for their paid media campaigns specifically focused around the messaging that fitness can be fun and playful and remove the seriousness surrounding traditional fitness equipment messaging.
After looking into the requirements for the landing page and current customer pain points, I discovered that slow page load speed and the current layout of the Bala Beam PDP left customers frustrated and confused. Using this information, I designed a landing page to be A/B tested with the PDP. We focused on messaging that fitness can be playful, injected a lot of social proof of real customers using our products, fresh photography, and a distraction-free layout to keep users focused on the messaging.
